Hue Division is a New York City brand, creating sustainable loungewear imbued with the vivid colors and spirit of the city. The focus is on loungewear that is high quality and eco-friendly so everyone has the chance to enjoy street style that does the planet good. The main communication pillars are: Color - as a symbol of expression, individuality and diversity New York style - as an aspirational brand that people covet Sustainability - to make customers feel like part of something bigger than them. Based on these pillars, we have created two brand stories.