Good SEO – the kind that gets your website ranking – is worth more than you might imagine. Take a moment to look at the first page of search results when you search for your company’s product/service. The first things that will pop up are paid ads – but most users ignore those. In fact, only around one out of five potential customers will even look at those links. It’s the links below, the local block and organic search links, which matter. If your website is not on the first page, it may as well not be listed – three quarters of all individuals on the internet will never make it past that page.

This means that your business needs SEO strategy – not just to refine your website, but also to make sure that it stands head and shoulders above the competition. Without strong SEO strategy and marketing, you risk slipping below that first page threshold. If you’re not already one of the first few search results for your business’ market, it is important to understand exactly what needs to be done to create a website that’s relevant and powered by modern technology.