Since they are responsible for the commercial and artistic success, gallery owners have a multitude of responsibilities. On any given day, a gallery owner will be responsible for promoting and advertising the gallery’s work. This is especially important for upcoming shows featuring new artists who have the potential to make a name for themselves in the art world. Owning a gallery also means assessing and selecting what art or photographs you will feature in upcoming shows. Freelance and fine arts photographers often send their work to galleries in hopes that their work might be featured in shows. Nevertheless, gallery owners scout new artists and photographers too.