Most companies have websites, social media profiles and send e-mails to customers but very few actually track and analyze if they are effective or not. It's not just about installing Google analytics or checking open rates on e-mails, to be truly successful in today's digital world it's imperative that you, track, analyze, get insight into the data and then have recommendations on what to do next based on the company's goals and objectives.

Consider this, you get feedback from your sales and marketing team on a weekly or monthly basis. You should be getting data from all your digital platforms too. This is where having a Digital Data Specialist comes in handy.

Here at All in One Web, we live, eat and breath data as it relates to all Digital Marketing and can help you finally determine if your website, e-mails and social media are helping you achieve your company goals and objectives.