Georgia Health Insurance Marketplace was established on July 14, 2011 shortly after the passage of the Affordable Care Act. We enroll and re-enroll Georgia residents directly into Federal Marketplace Plans via the Federally Facilitated Marketplace's Enhanced Direct Enrollment System. Georgia residents can easily and quickly enroll or re-enroll (via phone or online) into all available Marketplace Plans including Alliant, Ambetter, Anthem, BlueCross BlueShield, and Kaiser.