Adorama Rental Co. (ARC) is the one-stop shop for your camera rental needs in Manhattan, New York. ARC has been the industry source for professional photographers, cinematographers, and videographers since 1988. We carry a wide selection of DSLRs, video and digital cinema cameras, digital backs, lenses, lights, various accessories and so much more. ARC aims to provide excellent rental experience at affordable rates and offer the creative community the best tools for their productions and shoots.