If your sales are lagging, it's time to consider the effectiveness of your website. The first thing you should do is check whether traffic is still being driven to your site. If not, you need to focus on driving quality traffic to your website with an effective Scottsdale SEO (search engine optimization) strategy.Updates and changes to search engine algorithms can quickly make your SEO strategy outdated and ineffective. The way users conduct searches also changes frequently, so your SEO strategy also should anticipate changes in consumer dynamics.