Public Relations innovator and veteran Karla Jo Helms created JoTo PR to fill a gaping hole in the industry. With the advent of multiple outlets for media, including social media sites, many traditional PR and marketing agencies were somewhat stymied. New agencies arose who specialized in digital media but were not grounded in the traditional values and know-how of PR.
JoTo PR is a hybrid—a blend of traditional PR expertise and experience with high technology so as to harness the advantages of both worlds: the traditional and the new.
JoTo PR provides a diversified, far-reaching vision and experience that incorporates the totality of their clients’ needs and recognizes that every aspect of any organization, from Reception to Customer Service, is involved in how the organization is perceived. By using a holistic public relations approach to every aspect of a business, JoTo PR is able to help a company greatly improve the customer experience and life cycle.