Raybar Fine Jewelry transitioned into full-service "brick and mortar" storefront in late 2012. Previously, we operated solely as a wholesale jewelry service provider and manufacturer. In other words, we'd be "behind the scenes" actually repairing and custom designing jewelry for retail jewelry establishments. We did this for over 40 years. However, as with most industries, the jewelry business has changed over the years - and not for the better. Consolidations and lower profit margins have squeezed most jewelry stores into an unfortunate business model of "just making the sale." As a result, customer service has suffered and employee turnover is high. Jewelry consumers are turned off by a steady parade of underpaid and unenthusiastic "sales associates" with little knowledge about jewelry.