Deal Finder is the Business Development Center arm of CAR-Research XRM, a developer and supplier of CRM software for dealerships. Adhering to the slogan "Built by Car People for Car People," CAR-Research XRM is notable for the "eXtended Relationship Management" (XRM) concept by expanding the number and functionality of tools available in traditional CRM systems. Since its founding in 1995, the company has been crowned the "Top Rated CRM" in the United States four years in a row by automotive marketing social network DrivingSales.