In 1948, Gateway Harley-Davidson was originally named "Broadway Harley-Davidson" and was founded by an AMA Hall of Fame Racer and WWII D-Day Veteran, Earl Widman. The dealership spent many years on South Broadway in St. Louis City until 2002 when new ownership would move it off Broadway to its current location changing its name to Gateway to the West Harley-Davidson, a nickname the dealership had since the time the Gateway Arch was built in the 1960's.