Music Lovers started as a small, boutique-style shop in 1989 and became one of the first to embrace the notion of the home theater. They pride themselves in building an expertise around the quality of sound rather than the dominance of popular brand names. Their Berkeley location (and another in San Francisco) features several rooms with displays of two channel stereo and home theater systems. This store regularly holds launch parties and events for new products throughout the year and opened a remodeled listening room six months ago.