MSLK is a branding agency based in NYC and LA that specializes in helping beauty brands find their voice in today’s crowded market, sending a unified message through 360° brand positioning — from overall brand strategy to brand identity, packaging, retail experience, websites, social media campaigns and sales.

MSLK works with beauty brands of all shapes and sizes. Over the past two decades we have helped brands grow from the ground up, launch line extensions, rediscover their voice in a crowded market, and create entirely new product categories.

We are brand archaeologists. We uncover the key tenets of your brand, polishing those stories so they rise to the surface and become clear for consumers to see. Our strategic process and consumer insights turn the often subjective creative process into an objective one. The results have been award-winning, attention-getting, and revenue-generating for our clients.