Brands are consistently seeking new methods to market to consumers. They are increasingly shifting focus from traditional advertising, such as print and television, to experiential marketing strategies, where they interact with consumers at live events. For more than 25 years, the Nextperience team, have been leaders in providing technologies for these brand activations, that attract consumers, facilitate data capture and promote social sharing of branded content. Many of the world’s most famous brands, including American Express, Samsung and the NBA, have trusted Nextperience’s technologies, to meet their experiential marketing objectives at high profile events around the globe, such as the Super Bowl, Wimbledon and the Olympics.