CityGro provides loyalty marketing software that helps businesses connect with their customers.

There was a day when marketing was a buyer’s market and whoever spent the most cash on advertising typically dominated the market. Not anymore. While traditional advertising still has its place, many businesses are finding the top-down, mass, ‘interrupt and repeat’ model less effective and are turning to more creative, social, and relevant strategies to bring customers in. These strategies involve building relationships between businesses and their customers, as no relationship will flourish without customer engagement.