Broadly was founded in 2013 by engineers, Josh Melick and Assaf Arkin, while living in Oakland. After years of watching his father’s roofing business struggle to find an effective, simple and affordable solution to market itself, Josh recognized a need in the local business community. The duo set out to find an impactful way for businesses to get seen and found by today’s consumers, and quickly recognized that online reviews and SEO were the answer.