Leading Grand Rapids Electric website is intended to connect the

community to local services provided by our local business. It is a

resource enabling the consumer to gain information on the services or

goods they need. Customers can learn about both residential and

commercial electrical services. Residential services include general

rewiring for home remodeling, installation of wiring in newly constructed

homes, installation/maintenance of generators, solar panel installation,

consultation, and estimates. Commercial services include photovoltaic

installation, maintenance/repair of electrical systems, new development

wiring, consultation and estimates.

The site makes it possible for prospective customers to connect in a

number of ways. The first method of communication is through telephone,

with plenty of phone number locations throughout the page. The second

method of communication is through the contact form posted on various

pages in the website. These contact forms allow for the consumer to

submit information that may help the business assess their current

situation. This information includes name, address, phone number, email

address and type of service needed. The third method of communication

is through email, which can be found on the pages throughout the site.

The response time of our technicians is usually within the hour, at latest

24 hours after receipt. The fourth method of contact is through mailing

address, which can also be found on several pages throughout the site.

The site was designed by a local web development agency and they have

far exceeded our expectations. The site was developed under a strategic

plan laid out by Leading Grand Rapids Electric and our development

agency, according to our goals and customer base. We were given the

freedom to select, under guidance of the creative director, our site/page

layout, and what would be of most benefit to our business. The color

scheme of the site was selected in accordance with our branding. We did

understand, on a surface level, how our color scheme could be applied

throughout the website, but were advised to combine the colors in a

strategic method to appeal to consumers and place emphasis on the user

experience.