It has been proven through studies on a number of B2B marketers that there are certain things that these teams of successful B2B sales and lead companies do better than others. They have categorized these performers into three segments on the basis of the level of ROI realized. These categories can be viewed as B2B marketing examples including:
Underperformers who are not at all satisfied with the outcome of their B2B marketing strategies
Moderate performers who are generally satisfied with their B2B advertising content and performance
B2B marketers whose ideas culminate in high performance campaigns that are enormously profitable and satisfying.